Why You Need Personal Branding Photos
#1 great personal branding photos help you to stand out from the crowd
First impressions count! Digital marketing experts tell us that the average person is exposed to thousands of ads per day (like somewhere in the ball park of 6,000-10,000!). So it’s little wonder that it feels as if competition for both eyeballs and dollars is more fierce than ever.
In the years since the start of the pandemic many businesses switched to or upgraded their online presence. Making the digital marketplace an even more cluttered space and increasing your need to stand out online.
A personal branding photo shoot is one way to differentiate yourself from other small business in the same niche and lay claim to your ideal client!
In vesting in branding photography, rather than just “corporate headshots”, is a chance to showcase your unique personality and style - which makes you more memorable and relatable to the audience you want to reach. It’s all about that “know, like and trust” factor baby!
Plus, your personal brand photos can be used across various marketing channels, including social media, websites, and print materials, to create a cohesive and memorable brand image with more longevity and repeatability than a stuffy old headshot.
#2 brand photos help you to Establish credibility
A professional photo shoot will give you a polished and put-together look, building your credibility in your profession. This is especially important if you're trying to establish yourself as the go-to expert in your field.
High quality photography conveys a sense of professionalism and attention to detail that a phone selfie, or a headshot cropped from an old wedding photo simply can’t! Yet how many of us are guilt of uploading a LinkedIn profile pic cropped from a wedding photo, party snap or awards night? 🙋🏼♀️
By establishing a strong and consistent brand identity for your business you make yourself irresistible to your ideal customer and cement the idea that you are a reputable and reliable source of knowledge.
#3 you can use personal branding photography to Build trust with your audience
People want to work with, and buy from, people they can trust. It’s the reason big brands flock to social media Influencers to help hawk their wares. The ability to quickly and consistently create what feels like a genuine, human connection with your audience is gold.
This is why it’s vital that your profile images, website photos and branding photography goes beyond “what you look like” to show “what you stand for”.
A personal branding photo shoot will help you create a visual identity that reflects your personality and values, helping you connect with your audience on a much deeper level. By putting a friendly face to the name consistently ou give your customers a real person to place their trust in.
If you’re ready to stand out from the crowd, build trust and gain credibility with some gorgeous personal brand photography of your own then it’s time you got in touch!
