Why Your Website is costing You Clients (And How to Fix It with Personal Brand Photos)

So, you’ve got a website. It’s fine. It’s got some copy, a few images... and yet, your dream clients are still slipping through your fingers like sand.

What’s going wrong?

You know your website is embarrassing, but you're too busy to do anything about it, right? Maybe it's full of generic stock photos or awkward selfies. Whatever the case, it’s giving off an ‘I'm not serious about my business’ vibe.

But here’s the thing: your website isn’t just about getting your services in front of people.

It’s about making people feel something. And that feeling comes from YOU.

Believe it or not, your dream clients are more likely to feel seen, heard and connected when they can see you and hear your voice! 60% of consumers say they are more likely to purchase from a brand that they feel aligns with their values. But they’ll only feel that alignment when you show them who you are and what you stand for.

Personal branding photos are the missing link that can transform your site from ‘meh’ to ‘wow,’ and here's how.

Your brand of unicorn magic deserves better than stock.

Generic, meaningless stock photos are the silent killer of your brand.

They might seem like an easy shortcut, but they make your service business look like everyone else’s. Your dream client can’t connect with a faceless brand.

You know what they can connect with? You!

Real photos of you in action will help potential clients connect with you faster. Show them the real you: quirky, confident, and ready to help them solve their problems.

Show up as you are. It might be polished, it might be a little bit scrappy; whatever it is, being YOU is better than blending in.

Your Website Should Make Your Dream Clients Feel Something

If your website feels cold and sterile, it’s not doing its job.

Maybe you rushed to pull the site together when you launched and it’s still just an empty shell populated with text, the odd meaningless design icon and a 10 year old headshot from your last office job.

Or perhaps you just haven’t updated your website in a while and it’s still rocking an old selfie of you and the kids at the beach on your about page.

Your website is your digital handshake, but if you’re hiding behind stale imagery or basic headshots, you’re not making the right first impression.

Personal branding photos let your website visitors feel the energy and vibe of your business. Whether it’s a candid shot of you smiling with a client, an artsy shot of your workspace, or just a shot of you engaging with the camera, those images will evoke trust, warmth, and connection.

Personality fuelled branding imagery takes your website from a handshake to a hug.

How to Make Your Website Stand Out (Without Breaking the Bank)

Ok, so you know you need your website to stand out if you want to compete. But you’re busy and don’t have the time or budget for a massive rebrand.

A personal branding photo shoot can be a cost-effective way to get a whole new look without the headache of several design rounds.

With my background in branding and marketing (a decade with some great kiwi brands), I can work with you to craft a cohesive visual identity that works across your website and social media.

This isn’t just about the photos; it’s about creating a personal brand identity that gets people excited to work with you. I shoot everything with strategy in mind and an eye to how and where you can use the images.

If you want to see what I mean, why not download my Free Guide “The Essential Personal Brand Shot List”. In it you’ll find my list of the 5 key images I believe every service provider should have on their website.

Stop letting your website be the reason you’re losing clients.

Get in touch, and let’s create a visual brand that makes you stand out for all the right reasons.