How Personal Brand Photography can help you to achieve your business goals.

Are you a modern business owner or entrepreneur who is worried that your stuffy old headshot is letting you down?👋 Good instinct! Your small business is leaving money on the table if you’re relying on a boring, corporate headshot to let your ideal clients know who they’re working with.

Read on to find out why contemporary brand photography is the way to go when it comes to capturing your unique personality, style, and brand essence. And how that can help you to achieve business goals like engaging your dream clients and building trust and ultimately.

Say goodbye to cookie-cutter headshots and hello to engaging, modern personal branding photography.

Traditional (ahem…boring) Headshots Are generic. Personal branding demonstrates your “why”.

Let's face it – traditional headshots are as dull as a rainy day in Auckland. Generic, stiff poses and forced smiles in front of a plain wall just don't cut it anymore! Today you need visuals that grab attention and authentically represent YOUR brand. Especially if you’re running a service based business that mostly lives in a digital world.

Personal branding photography brings a fresh approach to showcasing who you are and what you do. More importantly, this type of contemporary lifestyle photography gives your audience clues as to why you do what you do. As Simon Sinek would tell us, “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”. Personal Branding photography is a chance to demonstrate that “why” by including locations, products and activities that capture the essence of your business motivation.

When you share clues to your vision, values and personality in the photos on your business website you give people a look behind the curtain and a way to understand what they can expect when they work with you.

personal brand photo sessions allow you to relax and authentically connect with dream clients!

I believe that personal brand photography should be as unique and vibrant as the entrepreneurs and small business people I work with. Before a Personal Branding session I consult with you to better understand your business aspirations. I then work with you to capture the essence of your brand in every frame.

Auckland's small business owners and entrepreneurs are a diverse bunch, each with their own distinct personality and vision. I’ve worked with daring fashionistas, tech-savvy gurus, introverted academics and dynamic go-getters. Every time it’s important for me, the photographer, to understand what you want to bring to your brand so that we can create images that authentically represent who you are and what you stands for.

I also believe that it’s not your job to know how to model or pose for the camera. Instead, it’s my job as the photographer to gently direct you and help you look your best in front of the lens. Personally, I’m all about creating images that reflect your personality and make you stand out from the crowd.

Adding a playful touch and some personality to your visuals helps you to stand out!

In an online world saturated with visuals, you want to make a lasting impression. By booking a longer, more relaxed personal brand session you have the time to ease into the process and feel like yourself in front of the camera.

This gives you a chance to get personal, playful and authentic - and that shows in your photos! This is a surefire way to create dynamic website and social media imagery that feels real, connected and engaging. A website filled with generic stock imagery and bland headshots is not going to hold any realestate in your buyer’s mind. But genuine, custom photography will.

Personal branding isn’t just for small businesses

One of the advantages of contemporary lifestyle photography is the ability to capture your unique style and brand essence. That goes just as much for big corporates as it does nimble entrepreneurs.

Bust out of a sea of sameness with your corporate exec team headshots by booking a personal branding photographer to level up your ‘about us’ page!

Lifestyle corporate headshots, shot with natural light and real environments personalise a big brand, making you more approachable and engaging to your potential clients and customers. Sure, they take a little longer to shoot than the standard “headshot against a plain wall”, but the client engagement and brand building points are well worth that time investment.

When it comes to business photography in Auckland, it's time to say goodbye to traditional headshots and hello to contemporary chic. Don't settle for generic visuals that blend into the background – stand out from the crowd and let your personality shine through. Embrace the power of contemporary personal branding photography and make a lasting impression.

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